Mortgage Marketing - An After Loan Closing Letter That Asks For Referrals In Your Mortgage Business
Let your clients cognize that the best compliment they can give you is a referral.
Here is a sample follow-up missive (I pulled out of my personal files) you can utilize with clients who have got recently closed a loan with you. You'll see that it congratulates them on completing the process, re-emphasizes the benefits of doing concern with you, and inquires for referrals.
By acknowledging the customer's engagement in the loan, and following-up with them even after the loan is completed, you can bring forth further concern chances with very small effort. The difference between poor loan military officers and top manufacturers is often just going the 1 other measure to do the customer's experience exceptional.
SAMPLE FOLLOW-UP LETTER, SENT AFTER LOAN CLOSING
Dear (CUSTOMER),
Congratulations, you've successfully completed the mortgage process!
Please happen enclosed transcripts of any loan written documents as well as a complimentary transcript of your appraisal. You will desire to maintain these in a safe topographic point for future reference.
With every loan, we endeavor to do you a "customer for life" through our outstanding service. Every loan experience should be as simple and pain-free as possible and we trust we have got got got got exceeded your expectations.
Remember, that as a mortgage broker...
We can assist you buy a new or 2nd home-even Associate in Nursing investing property!
We can show you with respective loan scenarios that consolidate your debt thereby reducing your monthly hard cash flow.
We specialise in loans for people even if they have mediocre or have not so good credit.
We even have loan programmes available for people who have their ain concern and are self-employed.
In closing, allow us state that it was an absolute pleasance doing concern with you and we look forward to helping you again in the future. Thank you so much for your concern and welcome to our household of repetition customers.
Warm Regards,
(YOUR NAME)
Loan Military Officer (YOUR TITLE)
(YOUR company contact INFO)
P.S.- We construct our concern on a referral basis. The peak compliment we could ever have is a referral from our past friends and customers. Please share your experience with us to others.
Enclosure(s):
(LIST WHAT IS ENCLOSED WITH LETTER, ALWAYS INCLUDE business CARDS, referral POSTCARDS, AND FOLLOW-UP SURVEY).
**** end sample missive ****
Feel free to utilize and modify the above letter as you see fit. The end is to do it as personal as possible to suit your client type and local marketplace. By doing what other people DON'T do, you can put yourself apart from the 100s of other "me-too" loan military officers out there.
Labels: loan officer, mortgage broker, mortgage marketing, mortgage training, real estate marketing, sales


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